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Suggests that “continuous improvement” is an unworkable approach to organisational transformation; that discontinuity is essential to ensure that gains are consolidated and locked in to baseline performance. Describes a particular organisational transformation methodology – the UPLIFT programme – used to investigate, assess and prepare for “organisational futures” and uses it to demonstrate this need for discontinuity.

Focuses on the problems of transferring western models of management to other cultures with specific reference to the UK and Egyptian technical education sector. Using Hofstede′s framework, a cultural overview of UK and Egyptian public sector education principals is provided. Reveals substantial cultural differences between the two groups suggesting that the transferability of western management models and practices is fraught with difficulties. Concludes that there is a need to mould and adapt management concepts and practices developed in the West to local cultural conditions in order for them to be appropriate and applicable. In demonstrating this, offers one of the first attempts to apply Hofstede′s questionnaire in studying cultural differences in the public sector.

This paper aims to propose a dynamic and holistic framework that combines the brand portfolio audit with the brand architecture redesign.

Depicting from an extensive review on the frameworks of brand audit and brand architecture, a dynamic approach to brand portfolio audit and brand architecture strategy was developed, and later applied and tested in three B2B and B2C companies.

The paper suggests an eight-step framework to guide practitioners when auditing a specific brand portfolio and designing a revised brand architecture strategy. Additionally, a Brand Audit Scorecard was developed to enable and sustain brand portfolio audits, divided into three dimensions (brand equity, brand contribution and strategic options).

Further research should aim at testing the proposed framework in different types of companies and countries.

This paper contributes to the brand audit and brand architecture literature by proposing a holistic framework that is not static.

The speed of information transfer, discovery, and evaluation is accelerating the timeline for young researchers to establish their scholarly identity. A clear scholarly identity is an essential element in developing and maintaining a scholar’s reputation. The paper aims to discuss this issue.

Texas A&M University is developing workflows and programmatic support for graduate students as they navigate a labyrinth of tools, such as ORCID iD, to establish and manage their identity and reputation.

This paper discusses the evolution of a collaboration between the Texas A&M University Libraries (A&M UL) and the Office of Research and Graduate Studies in the College of Veterinary Medicine & Biomedical Sciences to educate graduate-level students about scholarly identity and reputation.

The collaboration between the Texas A&M UL and the Texas A&M College of Veterinary Medicine & Biomedical Sciences Office of Research and Graduate Studies evolved into an intentional practice to assist emerging researchers as they navigate the labyrinth of standards and research information systems to establish their scholarly identity.

The purpose of this paper is to show how over the last 18 months Bolton Hospitals NHS Trust have been exploring whether or not lean methodologies, often known as the Toyota Production System, can indeed be applied to healthcare.

This paper is a viewpoint.

One's early experience is that lean really can save lives. The Toyota Production System is an amazingly successful way of manufacturing cars. It cannot be simply translated unthinkingly into a hospital but lessons can be learned from it and the method can be adapted and developed so that it becomes owned by healthcare staff and focused towards the goal of improved patient care.

Working in healthcare is a stressful and difficult thing. Everyone needs a touch of inspiration and encouragement. Applying lean to healthcare in Bolton seems to be achieving just that for those who work there.

The purpose of this paper is to explore technology strategies and policies in the areas of standards, repositioning of technology, and service‐oriented architecture that focus on enabling innovation while retaining coherence and viability.

The paper uses the concepts of shearing layers and Personal Learning Environments to define appropriate boundaries between individual, departmental, institutional, national, and global network control.

Education systems today can be characterised as a recursive metasystem of separate systems. Each system uses innovation as part of strategic planning to try to realise its potential and release its latency. However, these strategic activities generate friction with the metasystem, which puts the brakes on innovation in its subsystems. The architectural concepts of shearing layers and flexible couplings provide a model for reducing this friction. One way of enabling shearing layers in educational technology is to offer polymodal access to services.

In managing technology, institutions should actively consider relocating functions to other layers of the education system, including technologies owned by individual learners and teachers. They should think of technology in terms of supporting flexible shearing layers between rapidly changing organisational structures. The concept of polymodal access should be used when looking to deploy services at any level of the organisation. Critical cross‐cutting issues of privacy, identity, and business intelligence need to be designed into the institutional and departmental service infrastructure. Institutions should develop innovation‐oriented technology policies. At the department or course level, policies should also reflect the position of the organisation with regard to the equitable experience of education.

The approach outlined demonstrates that institutions have the capacity to reinvent their technology strategies and policies in such a way as to unlock innovation at the departmental and personal level, without creating a crisis in IT service management. On the other hand, it also shows that the PLE perspective needs to be balanced with a broader view of student disposition and institutional goals to become recognised as part of the institutional technology strategy and policies.

My goal is to describe my life in marketing over more than 36 years and to help readers better understand (from my personal perspective) the history of marketing. I also aim to lift the curtain on some aspects of service within the marketing community.

This paper is an autobiographical sketch. It describes some key moments in my career, as well as describing how my most cited articles came to be written. It emphasizes the contextual factors at work in different periods, so readers can better understand how and why my research evolved in certain ways. I aim to convey the nature and variety of career experiences that were (and are) open to marketing academics. I discuss my experiences at the Journal of Marketing and the Marketing Science Institute.

Marketing changed rapidly between 1974 and 2017. Although change can be uncomfortable, I urge marketers to seek exposure to new ideas and practices; they are essential to learning and growth. Unexpected opportunities will come along and an alert individual can learn much from them. My time in industry was a learning experience for me. There are many kinds of interesting and successful careers.

The marketing field advances, not by the work of a single individual, but from the accumulated work of the entire marketing community. Everyone has a role to play. I encourage each individual to look for ways to contribute. I offer thoughts on how to build a research career based on my own experience.

My thoughts may shed some light on the experiences of a woman academic and the globalization of marketing academia between 1974 and 2017.

My hope is that this paper contributes to a better understanding of the history of marketing, when it is considered together with other articles on this topic. It may also be useful to people who are embarking upon a career, as well as those seeking to understand the work of earlier marketing scholars.